Sport England market segmentation provides those working in community sport an insight into the sporting behaviours and the barriers and motivations to taking part amongst our existing participants and those we wish to engage in a more active lifestyle. Sport England and its appointed consultants, Experian Business Strategies, worked together to analyse data on the English population (18+), producing 19 market segments with distinct sporting behaviours and attitudes. This includes information on specific sports people take part in as well as why people do sport, whether they want to do sport and the barriers to doing more sport. In addition, the segments provide information on media consumption and communication channels, social capital, health indicators including obesity and engagement in the wider cultural sphere.The power of these sporting segments lies not only in their ability to help us better understand the characteristics of our potential market but also to explore the market base at differing geographic levels. It is possible to analyse the market in a particular street, community, local authority or regions.
More on Market Segementation
The 19 segements could be downloaded from the table below.
Pro-Active East London This document displays a graph showing the distribution of the 19 segments within Pro-Active East London.The second document displays a map showing the dominant segment in each MSOA (Medium Super Output Area).Detailed breakdown's of your Borough's market segmentation could be downloaded under the borough specific sub section.
Barking and Dageham
Map Series_LA_Domseg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 Bexley Map Series_LA_Domseg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 The following documents show market segmentation by distribution and msoa for the Borough of Bexley bexley market_seg distribution_graph bexley segement by msoa City of London Map Series_LA_Domseg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 Greenwich Map Series_LA_DomSeg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 The following documents show market segmentation by distribution and msoa for the London Borough of Greenwich. Greenwich market_seg distribution_graph Greenwich segements by msoa Hackney Map Series_LA_DomSeg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 Havering The following documents show market segmentation by distribution and msoa for the Borough of Havering. Havering market_seg distribution_graph Havering segements by msoa Lewisham Map Series_LA_DomSeg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 The documentation below shows market segementation by distribution and msoa for London Borough of Lewisham Lewisham market_seg distribution_graph Lewisham segements by msoa Newham Map Series_LA_DomSeg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 The documentation below shows market segementation by distribution and msoa for London Borough of Newham Newham market_seg distribution_graph Newham segements by msoa Redbridge Map Series_LA_DomSeg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 The documentation below shows market segementation by distribution and msoa for London Borough of Redbridge Redbridge market_seg distribution_graph Redbridge segement bymsoa Tower Hamlets Map Series_LA_DomSeg Map series_LA_seg1 Map series_LA_seg2 Map series_LA_seg3 Map series_LA_seg4 Map Series_LA_seg5 Map series_LA_seg6 Map series_LA_seg7 Map series_LA_seg8 Map series_LA_seg9 Map series_LA_seg10 Map series_LA_seg11 Map series_LA_seg12 Map series_LA_seg13 Map series_LA_seg14 Map series_LA_seg15 Map series_LA_seg16 Map series_LA_seg17 Map series_LA_seg18 Map series_LA_seg19 The documentation below shows market segementation by distribution and msoa for Tower Hamlets Tower Hamlets market_seg distribution_graph Tower Hamlets segements by msoa Waltham Forest The document below is the market segementation by medium super output areas for Waltham Forest. Waltham Forest segements by msoa
Bexley
The following documents show market segmentation by distribution and msoa for the Borough of Bexley
City of London
Greenwich
The following documents show market segmentation by distribution and msoa for the London Borough of Greenwich.
Hackney
Havering
The following documents show market segmentation by distribution and msoa for the Borough of Havering.
Lewisham
The documentation below shows market segementation by distribution and msoa for London Borough of Lewisham
Newham
The documentation below shows market segementation by distribution and msoa for London Borough of Newham
Redbridge
The documentation below shows market segementation by distribution and msoa for London Borough of Redbridge
Tower Hamlets
The documentation below shows market segementation by distribution and msoa for Tower Hamlets
Waltham Forest
The document below is the market segementation by medium super output areas for Waltham Forest.